Arby’s - We Have The Meats

We evolved the successful “We Have The Meats” campaign to a new key audience for Arby’s: gamers.

From an inaugural partnership with Twitch and TBS’s eLeague, to a web series “Locked and Loaded” that featured the best eSports athletes competing in Arby’s themed challenges–like blowing up Arby’s sandwiches with real guns.