Cricket Wireless - Four For The Holidays

Our animated characters had been fun window dressing for years, but to elevate them into true icons, we needed to get them out of the background and MAKE THEM FAMOUS!

We turned them into movie stars, integrating them into pop culture, including a “feature film” Four For The Holidays. We also created a never-been-done live animated press junket featuring Mario Lopez and our stars. Which led to the agency’s and client’s first-ever Cannes Lion.